I was at a big box retail store and saw about ten copies of The One and Only Sparkella on the shelf. For comparison, the other picture books on the shelf had one to three copies of them. The book is written by Channing Tatum, whose name is in font almost as large as the title and listed above it. I’m torn on my opinion about this for a couple of reasons that boil down to book advances, celebrity status, and the overall impression that the book leaves on children. At the end of the book (or day), is The One and Only Sparkella something that kids will want to read, or will they enjoy it?
A forgetable celebrity author’s turn at illustrated commerce