Men don’t read. I know that’s a gross generalization, but for every guy that reads a book there are probably three or four women that do the same thing, except the guys would brag about having just ‘read a book’. Guys are certainly more attracted to certain writers, like Stephen King, Brad Thor or other authors with last names of Marvel superheroes. 3X World Champ doesn’t have any of those things, yet guys will love this book and their wives will even borrow the book from them and read it before they can.