Hey, I have partnered with Life of Dad and Old Spice for this promotion. You’ve seen the ads online. They’re the frantic, kinetic, over-the-top ads for Old Spice that star Isaiah Mustafa and Terry Crews. Crews was all about Bearglove while Mustafa is the softer, but still strong side with Swagger and Timber. But still strong is key, because dudes certainly do not want to smell like a billy goat, but we don’t want to smell like a patchouli leaf, even if our name is herb. Mustafa and Crews called a truce in their epic series of ads and we got the chance to speak with Mustafa about it.
Continue reading Choosing your Old Spice #Smelliment is a win/win for all