The first annual Dad 2.0 conference is happening in Austin this week. One topic that will certainly be discussed is dads, brands, advertising and how they can rectify reality with what really happens. OK, in my ideal world that is how brands would start to work with dads. In reality the conversation at Dad 2.0, relative to advertising and brands may be all about Huggies and not for the reasons they would like. Continue reading Reasons why companies and brands need to respect Dads
Category: Dads
Dads, whether you bring home the bacon or stay at home with the rugrats this is your area.
DIY a stay at home dad can do: Change a door knob
Changing a door knob to a bathroom should be a key element when you’re thinking about baby-proofing the house. You know to latch the low cabinets that children can get into, but you’ve got years before the baby will be walking around the house and wait, is he opening the door while your mother is on the toilet?!? Continue reading DIY a stay at home dad can do: Change a door knob
Huggies Dad Test campaign gets it mostly right
It’s great to be recognized. Dads are often un represented in advertising and television. If a dad is represented all too often he’s uncaring, aloof or flat out stupid. Real life stay at home dads are guilty of playing into this stereotype too. Sometimes an over the top representation of a dad is funny, sometimes not so much-it depends on the products and how well the spot is done. Continue reading Huggies Dad Test campaign gets it mostly right
My wife is a better mom, but I’m a better dad
When I started being a stay at home dad the little things irritated me. The ‘moms’ club that wouldn’t allow dads for the play dates was annoying and made getting play dates more work. When store clerks innocently said “so you’re staying home with the kids today?” I’ve simply learned to smile politely and tell them that I do this every day. Continue reading My wife is a better mom, but I’m a better dad
White Day is like Valentine’s Day, in a Sadie Hawkins way
When I was single I thought that Valentine’s Day for ladies not in a relationship meant that they were like a werewolf with a full moon. “Well, if I’m not in a relationship, then I might as well talk to that cute, bald guy on the corner with 2 cats and 2 dogs”, all the single, slightly artsy ladies in Atlanta would say. Shockingly, that never actually happened during my single years, or ever for that matter. Continue reading White Day is like Valentine’s Day, in a Sadie Hawkins way
Naptime DIY: Garage Pegboard and Storage
At one point our garage was organized and could accommodate two cars. Then we had one child, one car got moved outside and when that child became a toddler the garage was dangerously disorganized. There were all sorts of tools that a curious toddler could maul, hurt or break something with-all at a level that he could easily reach. Continue reading Naptime DIY: Garage Pegboard and Storage
The VW “Is it Fast” Commercial Gets Dads Down Pat
As a Dad I’m highly critical and a bit sensitive to the way that advertisers or entertainers portray Dads. All too often Dads in the media are portrayed as ‘dumbass dads’ who excel at failure or are aloof and come up short at anything they do. Tide’s stay-at-home-dad spot got it right in their recent television ad and now VW does it right too. Continue reading The VW “Is it Fast” Commercial Gets Dads Down Pat
Free Prostate Screenings this Weekend in Atlanta
After much procrastination I finally got my physical, PSA test and prostate screening done the other week. A couple of years ago I drove north about 30 minutes to receive a free prostate screening. It was a cold, rainy day, there was a small line and I was lazy, so I left and waited three years to get a prostate screening. Continue reading Free Prostate Screenings this Weekend in Atlanta