Mixify brought the message of balance to Atlanta teens

We were compensated for this post. All thoughts are our own. More than 100 teens from across Atlanta joined Atlanta Falcons’ Wide Receiver, Devin Hester, at Centennial Park today as part of the Mixify Tour, a series of events around the country with fun activities, demonstrations, tips and tools, music, and giveaways — all designed to educate teens about the importance of balancing what they eat and drink with what they do.

“Atlanta parents and their teens are busier than ever before, and finding balance—especially when it comes to diet and exercise—can be a challenge. That’s why we’re proud to step up and do our part to help support them in a new and unique way with this groundbreaking joint effort from America’s leading beverage companies,” said Susan Neely, American Beverage Association (ABA) president and CEO. “Mixify encourages teens to be thoughtful about the calories they’re consuming—including from beverages—and to be active. We know moms work to achieve this for their families every day and we’re taking this message on the road as one way to provide support for their efforts.”

What better way for teens to get their energy out than an afternoon at Centennial Park? At the Mixify Tour they took selfies, danced in a silent disco, played games and generally had a fun time during the dog days of summer.

The new Mixify Tour is taking that message of balance on the road with a 25-foot food truck re-purposed into a traveling balance billboard. The truck serves as the center of an event providing activities to demonstrate the importance of balancing “eat, drink & do,” access to experts like fitness instructors to answer questions about balance, group fitness classes, music and ways for teens to share their balance mixes through social media.

Mixify is a first-of-its-kind multi-year, national program launched last September by the American Beverage Association (ABA), The Coca-Cola Company, Dr Pepper Snapple Group and Pepsico to engage teens through the communications channels they use every day in ways that fit easily into their lives. Developed with input from moms and teens, the program is focused on supporting parents’ efforts to educate their teens about balance in authentic, interesting and engaging ways.

Where is the tour headed next? Just dig into the link to see where you can catch it near you.